The invitation-only group provides a forum for the leadership teams of its members to connect and share ideas, collaborate on major issues, and promote the industry as a positive sector for both employees and players.

The international operators that comprise SBC Leaders membership at launch are Bet365, Betcris, Betsson Group, Entain, FanDuel, Kaizen Gaming, Kindred Group, Novibet, Pinnacle, PointsBet, Rush Street Interactive, William Hill, and 12Bet. 

Members were selected based on achievements in the fields of safer gambling and customer care, product and technology innovation, and corporate social responsibility, along with new market development and revenue growth. 

Kelly Kehn, SBC’s Global Relationships Director, said: “It’s fantastic that so many of the world’s biggest operators have taken the opportunity to join SBC Leaders and, in doing so, connect with their peers and contribute to the conversation about the key issues affecting the future of the industry.

“We have a lot planned for SBC Leaders in 2021, including adding more members from both the ranks of innovative operators and the national trade associations that represent operators in discussions with legislators and regulators.” 

Being a member of SBC Leaders is a mark of excellence and includes benefits such as private lounge access and networking opportunities at SBC events, exclusive social occasions, and an annual SBC Leaders event. 

The first of the exclusive networking sessions took place at last week’s Betting on Sports America - Digital conference and expo, when SBC Leaders members connected with The Innovation Group’s prestigious Emerging Leaders of Gaming 40 Under 40 Class of 2021 to discuss the future of online betting and gaming. 

SBC Leaders will receive a dedicated bi-monthly magazine focused on the latest developments in the global gaming industry and beyond. The latest issue is available to read here.

A new SBC Leaders Podcast is also being launched, featuring intimate discussions with senior executives, which will provide viewers with a chance to get to know the people behind the success of the industry’s biggest companies.  

For further information about SBC Leaders and its plans for 2021, please contact Kelly Kehn, Global Relationships Director @ kelly.kehn@sbcgaming.com.